IBM SPSS Statistics for Marketing Analytics Course Outline:

·      Introduction to SPSS Statistics: data access

·      RFM Analysis: scoring customers according to the Recency (R), Frequency (F), and Monetary (M) values of their purchases

·      Control package testing to compare the effectiveness of your marketing campaigns 

·      Cluster Analysis for customer segmentation or customer grouping

·      Decision Trees using CHAID for customer profiling