IBM SPSS Statistics for Marketing Analytics Course Outline:

·      RFM Analysis: scoring customers according to the Recency (R), Frequency (F), and Monetary (M) values of their purchases

·      Cluster Analysis for customer segmentation or customer grouping

·      Decision Trees using CHAID for customer profiling

·      Create prospect list of customers with most likelihood to purchase (response propensity score)

·      Control package testing to compare the effectiveness of your marketing campaigns